9 ways digital can help our high street
Ok, let’s be honest. Digital by itself can’t fix the high street. But understand its place, the role it can play and how it can be used and it can be a powerful way to reduce costs, increase revenue...
View ArticleThe story behind the story
Everyone’s talking about telling their story. In fact, we all seem busier talking about it than telling it.Interestingly, big data is the other buzzword. And the two complement each other quite nicely....
View ArticleWhat do we really mean by digital?
It seems that ‘digital’ is used to explain so many things that the word is almost meaningless. We’ve googled it, we’ve asked the question, we’ve discussed and at times hotly debated it. What is clear...
View ArticleCurrent and future ecommerce trends – A day at Ecommerce Expo 2012
The noise, the heat, the signage, the sales chats; everything compels me to run away. It didn’t start well when we spied virtually naked blue painted promo girls – we wondered if we hadn’t walked in a...
View ArticleThe good work
William Morris advocated that arts and crafts should be applied to designing useful objects. This is what became known as “the good work”. Later, Xavier Pauchard’s Tolix chairs and Charlotte Perriand’s...
View ArticleTop tips to tweet away
Here’s a short(ish) guide to tweeting. Just a little something to get you started on Twitter, make the most of it and avoid common mistakes (the ones we’ve all made basically). Here it goes. Just text...
View ArticleEek to Social media crisis? 6 principles to help you be more prepared
Social media crisis is a topic that many businesses and brands continue to discuss and be fearful of. When crisis hits it can be overwhelming. Ignoring the channels is never the answer… it simply gives...
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